Keith Spilsbury

Strategic Director
Wool Cool
Keith Spilsbury BA (Hons), Dip. Inst. Marketing

Strategic Director of The Wool Packaging Company

Keith Spilsbury is Strategic Director of The Wool Packaging Company and a major shareholder. He has over 30 years’ experience in sales and marketing, having held senior UK and European management positions with international companies such as David S. Smith PLC, Cookson PLC and Perstorp AB. His experience covers materials handling, packaging, logistics and distribution, with clients including Coca-Cola, Astra Zeneca, GSK, Ford, Premier Foods, BAE Systems and British Nuclear Fuels.

Today, Keith’s hands-on management expertise and strategic planning skills have enabled success in the genuine commercialisation of a Natural Material – Wool, establishing The Wool Packaging Company and its product Woolcool® as a brand leader for sustainable insulated packaging within the global Pharmaceutical sector.

Keith has given many talks in the UK and Europe on the capability of wool as a natural, sustainable and superior alternative to man-made packaging materials, for organisations including The Natural Materials Association, IOM3, various UK universities and the Euromat 2015 conference.

Clients such as Henry Schein Inc., Dental Directory, Quantum Pharma and Pharmacy2U use Woolcool® daily to safely deliver temperature sensitive products such as vaccines, insulin and Botox. 

The new LifeGuardian® range of sustainable insulated packaging was successfully launched at the 2016 Cold Chain Europe convention in Frankfurt this year, demonstrating the capability of Woolcool® technology to outperform current man-made packaging materials and exceed the temperature control criteria demanded by radical changes to Good Distribution Practice (GDP) in Europe, the USA and elsewhere.

As a result, LifeGuardian® cold chain validation trials are currently under way with a number of household names in the  ‘Big Pharma’ world and delivering impressive performance results.




10:10 AM INNOVATION SPOTLIGHT: Woolcool - A Passive Solution to Temperature Excursions

  •  Discover this innovative company’s passive solution to temperature excursions
  • Understand how the use of high performance wool fibre can provide economical and sustainable insulated packaging solutions
  • Stay ahead of your competitors with exclusive insights into the credibility of natural materials to create technological advancements.